The Online & Distance MBA in Digital Marketing is a 2-year postgraduate program designed for graduates and working professionals who want to master digital marketing strategies, online branding, performance advertising, analytics, and customer acquisition. The flexible online learning mode allows learners to study anytime, anywhere through live and recorded classes, LMS access, digital tools, e-learning materials, and online assessments. This program is ideal for aspiring digital marketers, growth managers, brand strategists, and entrepreneurs.
The Online & Distance MBA in Digital Marketing is a two-year postgraduate degree focused on building strategic, analytical, and technology-driven marketing expertise for the digital economy.
The program covers essential areas such as SEO, SEM, social media marketing, content marketing, email marketing, web analytics, performance advertising, marketing automation, and e-commerce strategy. It is suitable for working professionals, fresh graduates, business owners, and entrepreneurs aiming to grow brands in online and omnichannel markets.
With UGC-DEB recognition, the Online MBA in Digital Marketing holds the same academic and professional value as a regular MBA, making it valid for employment in government and private organizations in India and abroad.
Key features
Details
Programme Title
MBA in Digital Marketing
Level
Postgraduate
Duration
2 Years
Mode of Study
Online / Distance / Blended
Affiliation
UGC-DEB, AICTE, NAAC, and AIU (for some universities)
Eligibility Criteria
Graduation in any discipline from a recognized university
Common
SEO, SEM, Social Media Marketing, Content Marketing, Marketing Analytics
- Eligibility Criteria: - Bachelor’s degree (minimum 45–50% marks) - No entrance exam for most online and distance universities - Suitable for both fresh graduates and working professionals
- Duration: - Minimum Duration: 2 Years - Maximum Duration: 4 Years (depending on university policy)
- Age Limit: - No age restriction for admission
Program Fees
The Online & Distance MBA in Digital Marketing is affordable compared to full-time MBA programs.
- Government / Open Universities: ₹25,000 – ₹50,000 per year - Private / Deemed Universities: ₹60,000 – ₹1,00,000+ per year
Most universities offer EMI options, installment plans, and merit-based scholarships.
Admission Procedure
1. Visit the official website of the university offering Online/Distance MBA Digital Marketing. 2. Fill out the online application form and register. 3. Upload the required documents: - Bachelor’s degree mark sheet - ID Proof (Aadhaar/PAN/Passport) - Passport-size photograph 4. Pay the application/admission fee online. 5. Receive confirmation and LMS login credentials to start learning.
Admissions are usually open twice a year — January and July sessions.
Career Scope
Top Job Roles: - Digital Marketing Manager - Performance Marketing Manager - Growth Marketer - SEO Manager - Social Media Manager - E-commerce Marketing Manager - Brand & Content Strategist
Conclusion
The Online & Distance MBA in Digital Marketing equips learners with strategic thinking, digital tools, and data-driven skills required to succeed in modern marketing roles.
With UGC-DEB recognition, flexible learning, affordable fees, and strong career prospects, this program is ideal for professionals aiming to lead digital transformation and business growth.
